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THE CHANGING GAME

CHRIS DUNLAVY looks at how traditional, old-school managers are being replaced by a coach and director of football model…

CHRIS DUNLAVY
SHORTLY after his retirement in 2013, Sir Alex Ferguson gave a managerial masterclass at Harvard Business School. Control, he said, was the cornerstone of success.
“If the coach has no control, he will not last,” said the former Manchester United boss. “You have to achieve a position of comprehensive control. Players must recognise that, as the manager, you alone have the status to control events.
“The long-term view of the cl...

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