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HOW POWERFUL ARE YOUR CLUB? ASK TWITTER!

NEIL COTTON says social media is becoming the barometer of success for football clubs

At many football grounds the screeching into life of the Tannoy system mid-way through the second half can mean only one thing, the ritual announcement of the game’s attendance figure. It is met with a brief moment of contemplation, followed by either nodding heads and a muttered ‘not bad’ or frowns and furrowed brows, for it is a number which matters. Attendances are much more than a matter of bums on seats, or feet on terraces, they are a proxy for measuring a club’s level of...

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